This website, (“Website”) is owned and operated by Amintiri Retail Ventures Pvt Ltd, a Pvt Ltd concern, having its registered office at 51, Kalhalli Road, Kalhalli, Halasuru, Bengaluru, Karnataka 560008, India.

We value the privacy of users of Our Services (as defined below) and those who access Our Website and take Our responsibilities in relation to protecting the security of Your data seriously.

This Privacy Policy (“Privacy Policy”) is published in compliance with inter alia:

  • Section 43A of the Information Technology Act, 2000 (“IT Act”);
  • Rule 4 of the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (“SPDI Rules”); and
  • Rule 3(1) of the Information Technology (Intermediaries Guidelines) Rules, 2011.

This Privacy Policy deals with information We collect in relation to Our Website and explains:

  • What information We collect;
  • How We collect and use that information;
  • How You can provide information selectively, and how You can access and update this information; and
  • How We process, share and protect Your information.
  1. General

1.1. The Website is owned and managed by Amintiri Retail Ventures Pvt Ltd (“We” or “Us” or “Our”), a sole Pvt Ltd concern, having its registered office at 51, Kalhalli Road, Kalhalli, Halasuru, Bengaluru, Karnataka 560008, India. We are engaged in preparing, manufacturing, and selling, inter alia, ice creams, cakes, pastries, pizzas, other edible food products and We also provide hospitality and catering services (“Services”). This Privacy Policy applies to all current and former users accessing or using Our Website, or otherwise engaging with Us through email or other means (collectively, “You” or “Your”).

1.2. The collection and processing of information in the course of Our delivery of Services, or other contractual or commercial engagements that We may enter into, will be done in accordance with the specific terms applicable thereto, and not by this Privacy Policy.

1.3. By accessing or using Our Website or by otherwise giving Us Your information, You confirm that You have the capacity to enter into a legally binding contract and have read, understood and agreed to the practices and policies outlined in this Privacy Policy.

1.4. You hereby consent to Our collection, use, sharing, and disclosure of Your information as described in this Privacy Policy.

1.5. We may modify, add or delete from, this Privacy Policy from time to time, and Your continued access to, or use of the Website, will be deemed to be an acceptance of the said changes. If You do not agree with this Privacy Policy at any time, in part or as a whole, do not access/use the Website or services provided through the Website, or provide Us with any of Your Information.

1.6. If You are accessing or using the Website from any location outside India, You do so at Your own risk, and will be solely liable for compliance with any local laws, as may be applicable.

  1. Information Collected and Method of Collection

2.1. We collect information about You, through: (a) the “Contact Us” section of Our Website; (b) if You write to Us at; (c) if You call Us on the telephone number indicated on Our Website; or (d) when You avail of Our Services through Our Website directly, or indirectly by using different technologies. The information collected constitutes User Information, Demographic Information, Behavioural Information, and Indirect Information, (each of which have been defined below, and collectively, “Information”).

User Information

2.2. To place orders for products listed on Our Website, You may be required to provide Us with information in the nature of Your name, email address, mobile number, physical addresses (collectively, “User Information”).

2.3. We may also collect User Information when You visit any of Our stores to enquire about, or avail Our Services or make use of our hospitality or catering services or events organised by Us.

Further, in order to serve You better and improve Our Services, we may collect and store information about Your special dietary requirements or customisations required to Our products. Such dietary requirements may be communicated by You to Us through the Website, or in-person to Our representatives. Such User Information can imply or suggest a member’s health or other information which may include SPDI (as defined below). You agree and acknowledge that such information is only collected temporarily for the aforesaid limited purposes and consent to Our collection thereof.

Demographic Information

2.4. We may collect from You, information which is not unique to You and refers to selected population characteristics (“Demographic Information”) including age, gender and current location details.

Behavioural Information

2.5. We may also collect information about how You use the Website and information about Your mobile device and software including usage statistics, traffic data, Your IP address, browser and operating system type, domain names, access times, locations, and details regarding the parts of the Website that You access (“Behavioural Information”).

Indirect Information

2.6. Your use of certain third party services on the Website also requires Us to collect such information as is considered necessary for that purpose (“Indirect Information”).

2.7. While We may collect Demographic Information, Behavioural Information and Indirect Information when You access or use Our Website, We collect User Information only from You with Your prior consent unless there are other legal grounds for doing so, as further specified in this Privacy Policy. Where You provide Us with User Information of third parties, We understand that You have obtained consent of such third parties, and have sufficient rights, approvals and licenses to provide such information to Us.

2.8. The IT Act and the SPDI Rules regulate the collection, usage, retention and disclosure of personal information, which is defined under the SPDI Rules as any information that relates to a natural person, which, either directly or indirectly, in combination with other information available or likely to be available to a body corporate, is capable of identifying such person (“Personal Information”).

2.9 The SPDI Rules further define “Sensitive Personal Data or Information” (“SPDI”) of a person as Personal Information about that person relating to:

  • Passwords;
  • Financial information such as details of bank accounts, credit cards, debit cards or other payment instruments;
  • Physical, physiological and mental health condition;
  • Sexual orientation;
  • Medical records and history;
  • Biometric information;
  • Any detail relating to the above categories, as specified in this paragraph, as provided to the body corporate for providing services; and
  • Any of the information received under the above categories, as specified in this paragraph, by a body corporate for processing, stored or processed under lawful contract or otherwise.

2.10. Some of the Information collected by Us may qualify as Personal Information.

2.11. We understand that all Personal Information provided by You to Us is voluntarily. Collection, use and disclosure of Personal Information requires Your express consent, unless there are other legal grounds available to Us to collect such information as further specified in this Privacy Policy. By using or accessing the Website or otherwise providing Us with Your Personal Information, where applicable, You are providing Us with Your consent to Our use, collection, retention, transfer and disclosure of the Personal Information in accordance with the terms of this Privacy Policy.

2.12. In the event of a change in the law applicable to data protection in India, You hereby expressly consent to Our continued use, storage, collection and disclosure of Your Information including Personal Information to the fullest extent permitted under such applicable law. We may reach out to You for obtaining additional consents and approvals as required under the amended law and You will be required to comply with such requests. Should You choose to not provide Us with such additional consents and approvals, We may have to discontinue Your access to the Website.

2.13. You may choose to not provide Us with or withdraw any or all information included under Personal Information, but in the event that You do so, We may be unable to allow You to access the Website or otherwise avail services for the provision of which Your information is being collected or processed.

  1. Use of Information

3.1. We use Your Information for the following purposes:

  • To primarily provide You with Our Services and products;
  • To operate and improve the Website in order to foster a positive user experience and to improve Our business as a whole;
  • To improve Our service offerings under other brands that are presently operating, or which may operate in the future;
  • Analysing data, tracking trends, building algorithms, creating databases for rating systems, recommendations engines, etc.;
  • Research activities (as may be relevant);
  • For non-targeting reasons such as frequency capping, compliance, information reporting or delivery, market research or product development purposes;
  • To conduct audits and quality assessment procedures; and
  • To analyse the use of Our resources and troubleshooting problems in relation to Our Website.

3.2. In addition to the above, We also use Your Information, including Personal Information, for the following purposes:

  • For Our internal operational purpose such as record keeping, accounting and compliance with applicable taxation laws;
  • For the purposes of recording information including dates times and locations at which Our Website have been accessed by using various tracking technologies and thereby improve Our Website and Your experience by providing You with relevant information based on the above. Your disabling of tracking technologies on the Website by changing settings on Your smartphone and/or web browser may result in Your inability to use the Website fully or at all;
  • For providing You with updates to Our Services which We believe are relevant for You;
  • To invite You for events organised by Us which We believe may be of interest to You;
  • To comply with applicable law;
  • To investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, or as otherwise required by law;
  • To respond to any queries that You may have, and to communicate information to You, including notifications of any alerts, any updates to the Website; and
  • To contact You from time to time to record Your valuable feedback on Our Website, as they currently stand, and/or any potential services that may be offered in the future;

(Collectively, the above in Clauses 3.1 and 3.2 constitute “the Purposes”).

3.3. If You wish to opt out of receiving communications such as information regarding the Website and/or our Services, You may do so by emailing Us at

3.4. Further, We may use social media platforms such as LinkedIn, Instagram, Twitter and Facebook. If You connect with Us through any of these services, then such engagement will be subject to the terms of service and privacy policies of the relevant social media platform and You should review the same before connecting with Us on such social media platforms.

3.5. Our processing of Your Personal Information in the context of Your visit to, and use of Our Website is based on Our legitimate and necessary interests to operate a platform by which We may provide You with Our Services, general information and communication purposes, to optimise Our Website, and to protect it from attacks.

  1. Disclosure of the Information

4.1. We disclose Your Information including Personal Information, as the case may be to third parties in the manner specified below:

  • Disclosing Your Information including Personal Information to companies and individuals who are acting as our counterparts, consultants and advisors in relation to providing technical support, operations, and maintenance of the Website;
  • Disclosing Your Information including Personal Information to companies and individuals who are acting as our counterparts, consultants and advisors in relation to services, inter alia, data analytics, and capturing trends;
  • Disclosing Your Information including Personal Information to companies and individuals who are authorised by Us to perform certain functions in relation to the Website and/or Our Services, such as logistics, payments, including Our third-party service providers, consultants and professional advisors and insurers;
  • We also share aggregated information about You with partners, other Website users, and other third parties for the purpose of improving Our Website;
  • We may transfer Information including Personal Information to third parties, in furtherance of the above; and
  • We may disclose Your Information, including Personal Information, if legally required to do so, pursuant to an order from a governmental entity or in good faith. We will disclose the Information to:
    • Conform to legal requirements or comply with legal process;
    • Protect Our rights or property;
    • Prevent a crime or protect national security; or
    • Protect the personal safety of users or the public.

Such third parties may include:

  • Any of Our agents, contractors or third party service providers that process or will be processing Your Information, on Our behalf, including but not limited to those which provide administrative or other services to Us such as entities involved in the business of delivery and logistics, third party-payment services, mailing houses, telecommunication companies, information technology companies and data centres; and
  • Third parties, such as service providers, to whom disclosure by Us is for one or more of the Purposes and such third parties would in turn be collecting and processing Your Information including Personal Information for one or more of the Purposes.
  1. Third Party Links

5.1. The Website may contain links to third party websites and services (“Third Party Services”). We have no control over such Third Party Services, which are provided by persons or companies other than Us. We are not responsible for any collection or disclosure of Your information by such companies or persons thereof.

5.2. Further, We are not liable for any loss or damage which may be incurred by You as a result of the collection and/or disclosure of Your information via Third Party Services. We shall not be liable for any disputes arising from or in connection with such transactions between You and the aforementioned third parties.

5.3. Such third party websites, and external applications or resources, accessible via the Website may have their own privacy policies governing the collection, storage, transfer, retention and/or disclosure of Your information that You may be subject to. We recommend that You exercise reasonable diligence, as You would in traditional offline channels and practice judgment and common sense before committing to any transaction or exchange of information, including but not limited to reviewing the third party website or application’s privacy policy.

[5A. Cookies] [Note to Draft: This section will be retained / modified based on my discussions with your website developer.]

5A.1. Our Website and third parties with whom We partner, may use cookies, pixel tags, web beacons, mobile device IDs, “flash cookies” and similar files or technologies to collect and store information with respect to Your use of the Services and third-party websites. 

5A.2. Cookies are small files that are stored on Your browser or device by websites, apps, online media and advertisements. We use cookies and similar technologies for purposes such as:

  • Authenticating users;
  • Remembering user preferences and settings;
  • Determining the popularity of content;
  • [Delivering and measuring the effectiveness of advertising campaigns];
  • [Analysing site traffic and trends, and generally understanding the online behaviours and interests of people who interact with our services.]

5A.3. A pixel tag (also called a web beacon or clear GIF) is a tiny graphic with a unique identifier, embedded invisibly on a webpage (or an online ad or email), and is used to count or track things like activity on a webpage or ad impressions or clicks, as well as to access cookies stored on users’ computers. We use pixel tags to measure the popularity of our various pages, features and services. We also may include web beacons in e-mail messages or newsletters to determine whether the message has been opened and for other analytics. 

5A.4.To modify Your cookie settings, please visit Your browser’s settings. By using Our Services with Your browser settings to accept cookies, You are consenting to Our use of cookies in the manner described in this section. 

5A.5.We may also allow third parties to provide audience measurement and analytics services for Us, to serve advertisements on Our behalf across the Internet, and to track and report on the performance of those advertisements. These entities may use cookies, web beacons, SDKs and other technologies to identify Your device when You visit the Website and use Our Services, as well as when You visit other online sites and services.

5A.6. [Please see our Cookie Policy for more information regarding the use of cookies and other technologies described in this section, including regarding Your choices relating to such technologies.] [Note to Draft: Cookie policy will be drafted after my discussions with your website developer.]

  1. Changes to Your Information

6.1. You may review, correct, update, or change Your Personal Information on the Website by emailing Us at

6.2. You may also request Us to delete Your Personal Information, and We will comply with such requests within a reasonable time, unless We are required to keep certain information for legal purposes.

6.3. Should You choose to delete Your Personal Information, or modify it in a way that is not verifiable by Us, or leads to such Personal Information being incorrect, We will be unable to provide You with access to Our Website, and such a deletion or modification may be regarded as the user seeking to discontinue access to Our Website.

6.4. We reserve the right to verify and authenticate Your identity and Your Personal Information in order to ensure accurate delivery of services through the Website.

6.5. Access to, or correction, updating or deletion of Your Personal Information may be denied or limited by Us if it would violate another person’s rights and/or is not otherwise permitted by applicable law.

  1. Security of Your Information

7.1. We endeavour to maintain physical, technical and procedural safeguards that are appropriate to protect Your Information against loss, misuse, copying, damage or modification and unauthorised access or disclosure. Some of the security measures adopted by Us are:

  • We review Our information collection, storage and processing practices, including physical security measures, to guard against unauthorised access to systems; and
  • We restrict access to Personal Information, to Our employees, agents and service providers who need to know that information in order to process it for Us, and who are subject to strict contractual confidentiality obligations, and who may be disciplined or whose relationship with Us may terminate, if they fail to meet these obligations.

7.2. Further, We shall not be responsible for any breach of security or for any actions of any third parties or events that are beyond Our reasonable control including but not limited to acts of government, computer hacking, unauthorised access to computer data and storage device, computer crashes, breach of security and encryption, etc. 

  1. Retention of Information

8.1. We will put in place measures such that Your Personal Information, which is in Our possession or under Our control, is destroyed and/or anonymised as soon as and in any case, within 5 (five) years of it being reasonable to assume that (i) the Purpose for which that Personal Information was collected is no longer being served by the retention of such Personal Information; and (ii) retention is no longer necessary for any other reason including applicable law.

8.2. If You wish that We no longer use Your Personal Information in accordance with the terms of this Privacy Policy, contact Us at

8.3. We, however, reserve the right to retain, store and use Your Information including Personal Information for Our business purposes, whether such Information has been deleted or not. After a period of time, Your data and Information may be anonymised and aggregated, and then may be held by Us as long as necessary for Us to provide Our Services effectively.

8.4. Please note that Your withdrawal of consent to use Your Personal Information may result in Us not being able to provide You with access to the Website, or Our Services. We may proceed to terminate any existing relationship that We may have with You.

  1. Disclaimer

We cannot ensure that all of Your Information including Personal Information will never be disclosed in ways not otherwise described in this Privacy Policy. Therefore, although We are committed to protecting Your privacy, We do not promise, and You should not expect, that Your Information or private communications will always remain private. As a user of the Website, You assume all responsibility and risk for Your use of the Website, the internet generally, and the information You post or access and for Your conduct on and off the Website.

  1. Indemnity

You agree and undertake to indemnify Us in any suit or dispute by any third party arising out of disclosure of information by You to third parties either through Our Website or otherwise, and Your use and access of websites, applications and resources of third parties. We assume no liability for any actions of third parties with regard to Your Information or Personal Information which You may have disclosed to such third parties.

  1. Grievance Officer and contact information

In accordance with the IT Act and rules made there under, the name and contact details of the Grievance Officer are provided below:

Mr. Suraj Shyam Madhnani

You may write to him at the following address:

Amintiri Retail Ventures Pvt Ltd

51, Kalhalli Road, Kalhalli, Halasuru, Bengaluru, Karnataka 560008, India.


Email them respectively at